In honor of “25th Hour” hitting two million views on Youtube this week, I decided to revisit this classic from the Lawrence-based veteran emcee, Reks, as a sort of Throwback Thursday. After years of Massachusetts Hip-Hop being slept on, the release of this song brought a buzz back to the state that has only gotten bigger in recent years. Enlisting the help of DJ Premier (notorious for working with New England artists), Reks was able to tap into his inner Guru and straight body his verses. “25th Hour” was originally released back in 2011 as the first track off the Rhythmatic Eternal King Supreme album. This music video came out just before the album dropped, which added even more hype to the up-and-coming rhyme spitter’s fifth studio project. Shot on the sandy beaches of Coney Island on a seemingly cold and dreary day, the video added a whole new depth to the song and really brought it to life.
At the time of it’s release, I was 15 years old and I remember watching the video in awe. I had previously downloaded Reks’ Grey Hairs albums off of Datpiff back when I was in middle school, but I had no clue what dude looked like. I had always fucked with his music but, when this music video popped up on my newsfeed on Facebook back during my sophomore year of high school, connecting the emcee with the visual really got me to fall in love with the local Hip-Hop scene. Almost five years and two million Youtube views later, this video is still being talked about and listened to, and without a doubt it will forever go down in Massachusetts Hip-Hop history.
Peep the video below…
